Using QR Codes to market your business is beginning to gain popularity. Other countries, like Japan for instance, have been using QR codes for years.
QR codes and similar 2-D tag technology have been slower to catch on in America. However, marketing professionals say the question isn’t whether the codes will reach the level of ubiquity found in Japan; rather, it’s how quickly will they be a part of every day life, like reading a URL address.
What are QR codes? The initials stand for Quick Response. These images are used to connect customers to a variety of information. Scanning a QR code can pull up a website address, nutrition information, pricing information, Vcards, send emails, a short information article, etc. They are extremely versatile and free to create for the most part.
Practical ways to market your small business with QR Codes
Videos- you can have the QR code link to your YouTube videos. It’s best to choose the most appropriate and creative videos that match your marketing campaign. Here are a few examples:
- a real estate company can link to videos that showcase a walk through a property for rent or for sale
- a restaurant can link to a recipe video or a video from a news channel or popular travel show that highlighted the business
- a hair salon may link to a video on the latest hair trends by celebrities
Product information- by placing QR Codes on your products at your store or during a trade fair or business expo, people can scan and get more detailed information about the product online. No matter what type of product or service you sell, you can direct people to an online catalogue, menu or gallery.
Social media- if you want people to connect with you on your Linkedin, Facebook or Twitter profiles, QR Codes provide an easy connection point for them to do that. You can encourage them to post videos, photos and comments on your pages for more social engagement.
Coupons/freebies- one of the most popular ways to use QR Codes is to promote coupons, freebies and other giveaways. These can be especially popular and high converting during seasonal sales such as Easter, 4th of July, Halloween, Thanksgiving, Black Friday, Christmas and New Year holidays. A creative concept would be to print your QR Codes in colors that match the seasonal holiday.
Audio- QR codes can also link to audio files. For example, radio stations can connect their audience to past interviews or to listen to particular song while a local book store can have audio readings of a book online.
Images/photo sharing sites- if your business markets itself best with images such as if you run an art gallery or a photography business, you can showcase your gallery by placing QR Codes on your business cards or other material that links to your photo gallery online
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